Email Newsletters: Saying Goodbye To Mailchimp

It's not the same thing at all

After more than a decade, I decided last year to shut down my Mailchimp email newsletter. I announced my decision in a final email to all subscribers. Here’s what I wrote, along with a picture just to make it look nice:

[ The email began… ]

Hello – I hope you’re well.

I’ve not been using this email newsletter much recently, which may be a blessed relief to you. The tech platform I use, Mailchimp, has become so off-putting that my heart sinks whenever I even think of writing.

Irrelevant sketch of a shop in Hampstead, selling second-hand books, art, clocks, egg-cups – you name it.

As soon as I log in, Mailchimp tells me what to do to get more people opening emails, clicking on links, buying stuff… Even when I’m just typing into the subject line, Mailchimp yells:

A great subject line gives your audience a reason to open your email.